World Industries

As a name etched in the annals of skateboarding history, World Industries holds legendary status. Established by Steve Rocco and Rodney Mullen towards the end of the 1980s, the brand gained prominence in the 1990s, swiftly becoming integral to skate culture. Its daring graphics and designs have ensured World Industries remains a favourite among skaters globally.

The brand’s identity is centralised around its iconic characters, Flameboy and Wet Willy. The skateboard series featuring Flameboy and Wet Willy rapidly became a classic, drawing a generation of youthful skateboarders.

Presently, World Industries continues its tradition as a skateboard brand focused on the youth. With a comprehensive range of World Industries complete skateboards, clothing, and accessories, it remains faithful to its origins while continually adapting to the contemporary skateboarding landscape. Discover the newest World Industries skateboard collections and perpetuate the legend – one trick at a time.