Zero Skateboards was founded by Jamie Thomas in 1996 as an answer to the mediocrity in skateboarding during this time. The goal was to create a brand that spoke to underdogs and represented the rebellious roots of skateboarding.
Zero’s style was influenced by punk rock and heavy metal iconography with the iconic Skull logo being instantly recognisable. Zero videos were similarly influenced with reckless, dangerous skateboarding focused around handrails and stairs edited in a rapid-fire way and generally set to punk or metal soundtracks.
