K2 is a large action sports company that has specialized in three main sports categories forming separate sub-brands - K2 Skis, K2 Snowboards, and K2 Skates. The company’s mission is to create unforgettable outdoor experiences for sports enthusiasts of all skill levels with the most innovative products.
K2 is regarded as being one of the industry leaders in innovative technologies and product quality. The large prototyping and testing facilities enable the company to pay a great deal of attention to the product qualities and research. This results in long-lasting and high-performing sports gear with unique features. Alongside innovations and quality, K2 focuses on the sustainability of its products through greener production processes and smart material use.
Since its establishment in 1962 in the USA, K2 has become one of the most known and preferred action sports brands throughout the world.