Theory BMX

Theory BMX is a brand that produces high-quality BMX parts. They have a small range of products, allowing them to concentrate on the design and high standard finish. Their style is sleek and minimal, with black and white being the colours of choice. With the reputation for making reliable and durable products, it is a welcome bonus that prices are kept low and fair.

The high in demand Theory BMX wheels are strongly made with double walled rims. The Theory BMX chains come in an all-black colour with thick side plates capable of taking many hard bike sessions.

Theory BMX is the sub-brand to Merritt BMX. Founded in 2012 in the USA, Merritt released a range of hard and soft goods that have proven to be highly popular. After this initial success, Theory BMX was created to offer a high-quality and stylish alternative for BMX riders.